TOMS Shoes: do a little good this holiday season

Tis the festive season, the time when we all become gift obsessed (the buying and the receiving), prone to spoiling those we love, and hoping, even though we know it’s goes against the spirit of things, that we will be spoilt in return. For many, regardless of religion, it’s also a time to count blessings and fight the internal Grinch by donating to all the good causes that we meant to donate to during the course of the year but somehow never got round to. Certain members of my family, who are more selfless than I am, donate to charities instead of buying gifts (I like presents and I like giving presents, and I try to support my favourite causes throughout the year anyway).

Anyway, I shall now try to get to the point, which is that TOMS Shoes is giving you the chance to spoil yourself or a loved one with a fantastic new pair of shoes, while doing your bit for the children of Ethiopia. TOMS Shoes, a footwear company with a social conscience, has a holiday campaign going that aims to donate 30,000 pairs of shoes to Ethiopian children suffering from illnesses that are completely preventable by simply wearing shoes. To do this, TOMS will donate a pair of shoes for every pair purchased.

The campaign will run for 30 days, from the 20th November to the 20th December 2008. According to Marketwatch.com, TOMS has created a video for their website that looks into the plight of children in Ethiopia. The site also has a pretty cool meter to show customer how many shoes have been donated, so far the number is around the 15,000 mark, and with roughly two weeks still to go, it seems more than likely that the targeted 30,000 pairs will be reached.

TOMS Shoes has womens’, men’s and children’s ranges and I have to say that I was very impressed to see that they even cater to the Vegan women and men among us, although, sadly, not children. In the women’s range, the vegan wrap boots are particularly funky. I wouldn’t pair of those in my stockings this xmas. The boots are a rather dear $98, but other shoes start at a much more reasonable $42 (for men and women). So why not spoil yourself a little the holiday season, and improve a child’s life at the same time.

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